general marketing

Small Business Digital Grants Program

The Tips You Need to Know Before Applying for the QLD Digital Grant!

Did you know that Queensland Small Businesses can apply for the Small Business Digital Grants Program? This Digital Grant Program offers matched funding of up to $10,000 from the Queensland Government to help assist eligible Small Businesses access much needed digital technologies.

Applications for this grant are now open and closes at 5pm on 11 April 2018.

TIP #1 You must be eligible to be be a successful applicant for the small business grant.

To be eligible the business must:

  • Have fewer than 20 employees at the time of applying grant
  • Have an Australian Business Number and be registered for GST
  • Have Queensland headquarters
  • Have a turnover of $2 million or less in the last financial year
  • Not be insolvent or have owners or directors that are an undischarged bankrupt.

TIP #2 Devise a Digital Marketing Plan!

Ensure that your Business has a plan to use the grant for an acceptable reason. There are four key areas that the small business digital grant should be used for.

  1. Content Development: content development includes web pages, mobile applications, visual and audio media.
  2. Traditional e-commerce websites: receiving online payments or selling online such as online stores.
  3. Specialised Digital Technology or software.
  4. Digital Planning: marketing strategy development and training

These areas are specifically chosen to help create opportunities for small businesses to increase competitiveness and productivity by creating access to the latest digital technologies. This can be used for multiple purposes if eligible including expanding market reach, becoming more innovative, and training on new technologies that can benefit small businesses. Purchases of hardware, software and services such as digital coaching are a great way to use the Small Business Digital Grant if eligible. The Small Business Digital Grant ultimately allows Small Businesses grow and potentially advance to a medium sized business1.

TIP #3 Know what NOT to use the Small Business Digital  Grant for.

Knowing what won’t be funded is a great way to start to plan how you would like to use the grant appropriately.

The Small Business Digital Grant will not be given if :

  • fees for services provided by related parties;
  • franchise fees or related costs;
  • maintenance of existing digital technologies;
  • non-project related assets (stock);
  • salaries;
  • general business operating costs (bookkeeping etc.);
  • payments for expenses already incurred for work already undertaken;
  • subscriptions and
  • all work must be completed within three months of date of approval.

TIP #4 Finish with Project Reports

Provide a Project Report on completion of the project detailing how the funds once received were spent and the impact it has had on the business. This can give you insights on how successfully the business has changed with the opportunity the Small Business Digital Grant can give.

Click here to find more information on the Small Digital Grants Application Process.

 


At Desketing, we are a team of Design and Marketing specialist experienced with the Small Business Digital Grants application and can give businesses sound advice during and after the application process. Our team is successful in helping businesses drive growth and engage with the global community.

Desketing can offer multiple services that can help your small business benefit from the Small Business Digital Grant including digital marketing plans, digital marketing training, online advertising and website design and development. Our services provided can help your business use technology more effectively, allow the business to work smarter whilst simultaneously expanding online presence.

Desketing can offer invaluable insight on how to successfully complete the application and effectively use this digital grant. For a consultation with our design and marketing experts contact us on 07 32203962 or click here.

Can We Send Tips on the Digital Grants Submission Process?

Why Branding is the Most Important Business Decision You’ll Make in 2018

Branding is the second most important part of your company (after your product or service, of course!). Professional branding makes you look reliable, appeals to your market demographic and helps you sell. If you haven’t nailed your branding yet, we suggest you make it your aim for 2018. To help you get started, we’ve got our top 4 ways to nail your branding.

#1 Define your niche

This is possibly the most efficient way you can improve your branding. If you offer too many products or services, you position yourself as a ‘Jack of all trades, master of none’, and no one wants that kind of service. When customers are searching for a business or product, they want the very best – the experts. It’s best to choose one, or a few, niches that your company does exceptionally well. This way you can be seen as the specialist and focus your marketing content, share some of your knowledge and speak directly to your target market. You’ll find by choosing a specific target market and building a brand to attract them, you’ll yield better results because you’ll attract the right kind of clients and customers – those that you love to work with.

At Desketing we practice what we preach. As a brand, we intentionally focus on three niches: Property, Retail and Hospitality. There are plenty of other industries we that we serve, however, we made a decision to work focus on industries we excel in. There are other marketing companies similar to us that focus on other niches. For example, Industrial Ideas from Melbourne focus purely on industrial marketing.

#2 Stand out

When you are looking to establish a brand, think outside the box. You might think that playing it safe is the best way to appeal to a mass market but actually, you run the risk of looking like a ‘me too’ brand. If you’ve followed step one, you’ll have chosen a niche demographic, so you can establish your unique identity that represents your business well and attracts the right kind of customers.You’ll also find you attract more referrals too because your customers likely hang out with other people just like them that are also a good fit for your brand.

#3 Be cohesive

This is a biggy: be cohesive across all platforms. One of the best ways to get your brand out there is to use social media. It’s likely you already have a Facebook page for your business along with other social platforms such as Twitter, LinkedIn, Instagram and a Pinterest, but are you using them cohesively? Take some time to make them all look and sound consistent so people understand who you are as a brand and what you stand for. Use your branding colours, logo and imagery consistently across your social media accounts and write in the same tone.

4. Use social media right

While we’re on the topic of social media, make sure you are using it right. Once you’ve got your target market set you can start personalising your posts to appeal directly to them. You can be fun, playful or more serious – whatever works for you as a brand! Just make sure that you are offering fresh, interesting content and interacting with potential customers. No one wants to follow pages that are all sales pitches and ads!

So there you have it, 4 ways to take your brand to the next level on 2018. You’ll notice there’s a theme going on: finding your brand niche! It really is an important step so if you only take away one thing from this article, let it be that! Here is the Brilliant Brand Checklist that will also help you get started.

The Brilliant Brand Checklist

Create a memorable brand that differentiates your brand from your competitors. A brilliant brand encourages customer loyalty and in turn, creates the magic that is word of mouth advertising.

So, what does it take to develop a lasting brand? Creating a brand is more complex than simply redesigning a logo. It’s about creating a brand identity and having an effective brand strategy in place. We’ve identified 11 elements of a brilliant brand to help set you on the right path to grow loyal brand followers.

1. What Does My Brand Do Best?

A successful brand is a brand that successfully communicates a reason to inspire your customers to connect with you. Stand out from your competitors by identifying the purpose of your brand and what your brand does better than anyone else.

2. Could I Improve My Brand Identity?

A truly memorable brand has a unique and professional representation of their business. Brand identity consists of a primary logo, secondary logo, simple colour palette and fonts. It’s important that these elements match your audience’s perception of your brand and reflect the personality of your brand.

3. What is the Perception of My Brand?

Don’t ignore the way customers perceive your brand or how they associate your brand. If you want to project a brand that is desirable and trustworthy, it’s vital that your business delivers on its branding promises. If those perceptions or associations are negative, it may be time to review your customer service strategy or how processes are run. Make sure that every interaction (both face to face and online) is a memorable and positive experience. Don’t make it hard for customers to purchase products or services from your business.

4.  When is My Brand More Than Just a Name?

Think about your favourite brands and then think about the feelings that you have for them. Are they personable, fun, exciting, knowledgeable or innovative? Develop a brilliant brand by identifying the qualities, values and customer experiences associated with your business.

5. Are My Staff On Board?

Building a credible brand, means training, educating and involving your staff so that they have a clear understanding of your brand values. Your front-line staff are crucial because they are very much the face of your brand. It’s important that you have their co-operation and their support if you want your branding to be effective

6.  Is My Brand Visually Effective?

Give your brand a personality, but also make sure that it visually matches your identity. For example if your brand is cheerful and fun, choose visuals that are engaging and colourful. Review your marketing collateral such as brochures/flyers, business cards, website, signage, social media and posters and make sure that it is consistent with your brand personality, brand identity and key messages.  If you need support in this area, get in contact with a design team that can help you.

7.  Am I Consistent With My Brand Messages?

Create trust by being consistent with your brand messages. Create a set of consistent brand messages that focus on the qualities, values and experiences that customers associate with your business, its products and services. Keep these simple and easy to communicate.

8. Do I have Stories to Tell About My Brand?

People genuinely love stories. Make your brand memorable by sharing those stories and communicating them through your staff and marketing materials. Giving your customer’s insight to your business, shapes how they view your brand and also encourages customer loyalty.

9. Do I know How to Launch My Brand & Generate Brand Awareness?

It’s time to attract customers and to tell them about your brand. Make sure that you allocate time and budget to launch your branding. We can help you launch on a small scale or make a huge impact depending on your target audience. Consider your budget whether you want to include local mail drop leaflets, social media campaign, digital advertising, email marketing and or public relations.

10.  Do I Have a Plan In Place to Communicate My Brand?

Don’t let your customers forget your Brand. Keep your brand front and center by developing a communications plan or promotional schedule to help you sell your products and services. An effective 12 months communications plan will help you generate leads, build rapport, drive traffic to your website or business and convert sales.

11. Do I Reward My Customers for Their Loyalty?

Loyal customers are the final objective of developing a brilliant brand. As your brand reputation grows so will your database of loyal customers that continue to return and act as your brand cheerleaders (learn about converting customers into brand ambassadors). Show your appreciation and encourage your customers to share your brand with others by putting in place a loyalty and or rewards program. A loyalty program with rewards and gifts is a great way to boost your reputation as a brilliant brand and also to keep your customers coming back.

How can we improve your branding?

Get valuable tips and advice on how to make your brand standout.

 

5 Tips to Buff Up your Email Marketing Campaigns

 

The Beauty of Email Marketing

Email marketing is a key tactic in most marketing plans because it works. It also has a larger reach compared to social media channels.1,5 You may not have a Twitter or Instagram account, but chances are quite high you have an email account – unless you absolutely do not have an online profile. Email marketing is also relatively cheap and effective, resulting in a higher return on investment.1,2,4,5 It also really helps, you can target audiences, track performance, review campaign metrics and use that to better understand your audience and achieve your marketing goals.1,3,4,5

 

5 Tips to Buff Up your Email Marketing Campaigns

1. Mobile friendly emails please 7,9

With the growth of mobile users, this has got to be a given that your emails must look great on a mobile device. You can reinforce this by implementing a single column template, a good sized call-to-action button and ensuring your text can be easily read at the right size. 

JackSpade's single column template, use of a large visual to drive the main message of that sense of urgency with a clear call-to-action button. The message communicated simply, directly and quickly.

Jack Spade‘s single column template, use of a large visual to drive the main message of that sense of urgency with a clear call-to-action button. The message communicated simply, directly and quickly.

2. Compelling, clear email header and sub-header lines 6,7,9

 

JCrew's Halloween Email Marketing Newsletter. Catchy header and sub-header lines - captures the reader's attention and encourages them to take up the call-to-action.

JCrew’s Halloween Email Marketing Newsletter. Catchy header and sub-header lines – captures the reader’s attention and encourages them to take up the call-to-action.

 

Keep subject lines simple, clearly calling the user to action. It should support and fit well with the message content and be under 50 characters’ length. Craft your email headers and sub-headers to work cohesively, instigating the user to open the email and question themselves if they should act. Some good examples are J.Crew’s Halloween mystery sale newsletter and Brother Moto’s launch party.

 

BrotherMoto Email Marketing Campaign. Example of a question that engages and prompts the user to think if they should act - "WHO WILL WIN THE CX1?"

BrotherMoto Email Marketing Campaign. Example of a question that engages and prompts the user to think if they should act – “WHO WILL WIN THE CX1?”

 

3. Keep the reader engaged. Tell them a story 5,9,10

It is important to balance the mix of images and text content. The content should appeal to the user, be relevant, helpful and really easy to read – as if you are conversing with them. Where possible, segment your audiences, personalise their experience. It makes readers feel their needs are important and being looked after. A good example here is Callaway Golf’s newsletter highlighting Callaway golfers.

 

Callaway Golf Email Marketing Campaign. Appealing to their audiences' interests, giving them helpful, relevant information about what they may like to know. What is in Jim Furyk's bag could also be in your golf bag.

Callaway Golf Email Marketing Campaign. Appealing to their audiences’ interests, giving them helpful, relevant information about what they may like to know. What is in Jim Furyk’s bag could also be in your golf bag.

 

4. Send that email at the right time 6,7,8,9

Experiment sending out your emails on different days and times to test and gauge what works best for your audiences. Optimal times for different customers and industries will vary. Test and compare to find that optimal window of time to send.

 

5. Purge your subscriber list 6,8,9

Low open rates affect email delivery levels. It is wise to purge your list to ensure an engaged, robust subscriber list. Think about automating your unsubscribed emails to filter out disengaged audiences like HireVue.

 

HireVue's automated email to unsubscribe.

HireVue’s automated email to unsubscribe.

 

Last Thoughts

Email marketing can and will create more opportunities for your business. It is a great channel to use to inform and interact with your consumers. It is also a great tool to develop deeper relationships with a large audience at a relatively low cost. So why not revisit your email marketing campaign strategies and call Desketing if you need help. We’ll be happy to chat with you.

References

  1. Campaign Monitor. 2016. Why Email Marketing. [ONLINE] Available at https://www.campaignmonitor.com/resources/guides/why-email/. [Accessed 09 Nov 2016].
  2. Inc.com. 2016. Top 5 Reasons Why Email Marketing Still Works. [ONLINE] Available at http://www.inc.com/peter-roesler/top-5-reasons-why-email-marketing-is-still-works.html. [Accessed 09 Nov 2016].
  3. Forbes. 2015. 10 Reasons To Use Email Marketing (As Told By Small Businesses) [ONLINE] Available at http://www.forbes.com/sites/constantcontact/2015/09/17/10-reasons-to-use-email-marketing-as-told-by-small-businesses/#338fe9387eba. [Accessed 09 Nov 2016].
  4. Fatrabbit Creative. 2016. 5 Key Benefits of Email Marketing. [ONLINE] Available at https://www.fatrabbitcreative.com/blog/5-key-benefits-of-email-marketing. [Accessed 09 Nov 2016].
  5. MarketingSherpa. 2013. Email Marketing Benchmark Report Excerpt [ONLINE] Available at http://www.desketing.com.au/wp-content/uploads/2016/11/EXCERPT-BMR-2013-Email-Marketing.pdf. [Accessed 09 Nov 2016].
  6. Hubspot. 2016. 15 of the Best Email Marketing Campaign Examples You’ve Ever Seen. [ONLINE] Available at http://blog.hubspot.com/marketing/email-marketing-examples-list. [Accessed 09 Nov 2016].
  7. The HuffingtonPost. 2014. 11 Remarkable Email Marketing Tips You Need to Implement Right Away [ONLINE] Available at http://www.huffingtonpost.com/matthew-collis/11-remarkable-email-marke_1_b_5710091.html. [Accessed 09 Nov 2016].
  8. 2016. Best Practices for Email Marketing [ONLINE] Available at http://kb.mailchimp.com/campaigns/previews-and-tests/best-practices-for-email-marketing. [Accessed 09 Nov 2016].
  9. CIO. 2016. 15 ways to improve your email marketing campaigns [ONLINE] Available at http://www.cio.com/article/3057992/email/15-ways-to-improve-your-email-marketing-campaigns.html. [Accessed 09 Nov 2016].
  10. Kissmetrics. 2016. Rethinking Email Marketing. [ONLINE] Available at https://blog.kissmetrics.com/rethinking-email-marketing/. [Accessed 09 Nov 2016].

Marketing Strategies for Professional Services-based Firms

How would you market your business if you don’t sell tangible or physical products? In this week’s 3-minute read, we share some tips, to set you thinking about the direction and concepts you want to consider when coming up with marketing plans for your professional services-based business.

 

1. Business Position, Target Markets, Business Solutions

To sell something, you need to understand or at least know it, where it can be positioned within the market, what it can do and who will need the product. Now, transpose that thinking to selling a firm’s services to potential clients. You should then think about the firm’s:1

  • Identity and purpose
  • Target market(s)
  • Tactics or techniques
  • Your clients’ top three business needs
  • Business solutions derived for your clients’ needs

 

2. A Strong Client-based Focus

Client Focused Business Solutions

Client Focused Business Solutions

Clients want their solutions. They want their problems resolved and not just addressed. I mean, that is why they go to any service provider in the first place. If they could have resolved it on their own, they probably half would. So, think about your clients’ business needs. Focus on what they want achieved and how your company can give them solutions they actually want. Translate that thinking into actual or fact-based examples or case-scenarios. A good story with a real result can rival fairy-tales.

3. Marketing Strategies

Marketing Strategies and Ideas for Professional Service-based Firms

Marketing Strategies and Ideas for Professional Service-based Firms

Marketing strategies you can implement that will add value to your company’s brand online:3

  • Market research
  • High performing website
  • Web analytics, Search Engine Optimisation (On-site and Off-site)
  • Social media, Blogging, Email marketing, Re-Marketing
  • Advertising in industry publications

4. Business Niche

Swimming in the sea together with the many other service providers, you really want to stand out as the real solution gun. You want to think about niche targeting and the areas of expertise you specialise in. In today’s world, you will need to be a specialist in some form of art or science. It will immediately set you apart from the competition.

5. Sponsorships, Establish Goodwill within the Wider Community

Get your business involved with your local community and industry. Contribute to industry journals, blog on your website, participate or sponsor local community events that resonates with your firm. It functions as a vehicle for your business to be engaged with the wider audience and it also allows your business to be out there. It could also be a great opportunity to team build together internally and with the wider community.

Professional services-based firms marketing strategies

Professional services-based firms marketing strategies

 

Other Related Reading

10 big mistakes professional service firms make with their online marketing

https://www.onerabbit.com.au/blog/2013/09/10-big-mistakes-professional-service-firms-make-with-their-online-marketing/

The essential ingredients of a B2B Digital Strategy

http://www.smartinsights.com/b2b-digital-marketing/b2b-strategy/digital-marketing-strategy-professional-service-firms/

 

References

  1. MindShare Consulting LLC. 2016. Five Myths of Professional Services Marketing. [ONLINE] Available at http://mindshareconsulting.com/five-myths-marketing/. [Accessed 23 September 2016].
  2. 2015. 10 Essential B2B Marketing Strategies to Grow Your Professional Services Firm. [ONLINE] Available at http://www.business2community.com/marketing/10-essential-b2b-marketing-strategies-grow-professional-services-firm-01188863#OuU1a4KMub3BgwW3.97. [Accessed 23 September 2016].

 

 

World Photography Day

Today is World Photography Day since August 2010, to celebrate photography. The aim is to inspire everyone to share their world through their photographs.

It falls on August 19th because on this day in 1839, the French Academy of Sciences shared with the world the daguerreotype photographic technique. It was the first of its kind.

Desketing celebrates World Photography Day with some interesting and fun facts about photography.

Photography Facts Part 1 | Infographics created with Venngage https://infograph.venngage.com/publish/3aa9a2c1-f5c9-428c-a5f4-dda5d11b79f1

Photography Facts Part 1 | Infographics created with Venngage https://infograph.venngage.com/publish/3aa9a2c1-f5c9-428c-a5f4-dda5d11b79f1

 

Photography Facts Part 2 | Infographics created with Venngage https://infograph.venngage.com/publish/3aa9a2c1-f5c9-428c-a5f4-dda5d11b79f1

Photography Facts Part 2 | Infographics created with Venngage https://infograph.venngage.com/publish/3aa9a2c1-f5c9-428c-a5f4-dda5d11b79f1

We hope you will be inspired to share some of your photographs. Happy World Photograph Day!

 

References

  1. FitnHit. 2016. World Photography Day 2016 Celebrations on August 19: Know Details Here. [ONLINE] Available at http://fitnhit.com/news/world-photography-day-2016-celebrations-on-august-19-know-details-here/87938/. Accessed [19 Aug 2016]

 

Desketing helping Ally Finance with Advertising to reach more clients.

Desketing recently helped design new advertisement for Ally Finance Group in the next edition of Belonging Early Years Journal. They are a Brisbane Mortgage Broker and Financial Services business, servicing local home loan clients since 2009. They have built their business in Brisbane on quality service and word of mouth. They find unique solutions to match your budget and your unique circumstances. Whether you’re buying your first home, your next home, re-financing your loan or securing an investment or commercial loan, Ally Finance Group can help you. They have over 30 Lenders and hundreds of products to choose from to find the loan that is right for you.  See more at: http://www.allyfg.com/#about-us-local-mortgage-broker

It’s Prime Time to advertise new housing developments in Queensland

Queensland Government has just announced from 1 July 2016 Queensland First Home Owners’ Grant will now be $20,000 (for housing valued at less than $750,000). Now is the perfect time to engage and capture the attention of first homebuyers throughout Queensland to buy into new development projects within the state.

To effectively do this, a strategic multichannel marketing plan needs to be in place which is targeted directly at engaging your customers across a mix of traditional and modern media channels.

At Desketing we’ll tailor property marketing solutions so your development achieves above and beyond your commercial objectives.  It’s time to take advantage of Queensland Government’s boosted Home Owners’ Grant and secure your piece of the action.

,

Sanctuary At Calamvale

Sanctuary at Calamvale is a stunning new property development in Brisbane’s south west, located in the suburb of Calamvale. Sanctuary at Calamvale features high quality, three bedroom townhomes designed for modern living. With premium kitchen appliances, stone benchtops, private terrace and courtyard and options for a carport or garage, an amazing opportunity you can’t miss.

Desketing had the pleasure of developing the marketing collateral and website which has just launched live. Check it out at www.sanctuaryatcalamvale.com.au . Brisbane’s property market is still booming, If you are looking for cutting edge marketing that is right on point call Desketing today on 07 3220 3962.