general marketing

How would you market your business if you don’t sell tangible or physical products? In this week’s 3-minute read, we share some tips, to set you thinking about the direction and concepts you want to consider when coming up with marketing plans for your professional services-based business.

 

1. Business Position, Target Markets, Business Solutions

To sell something, you need to understand or at least know it, where it can be positioned within the market, what it can do and who will need the product. Now, transpose that thinking to selling a firm’s services to potential clients. You should then think about the firm’s:1

  • Identity and purpose
  • Target market(s)
  • Tactics or techniques
  • Your clients’ top three business needs
  • Business solutions derived for your clients’ needs

 

2. A Strong Client-based Focus

Client Focused Business Solutions

Client Focused Business Solutions

Clients want their solutions. They want their problems resolved and not just addressed. I mean, that is why they go to any service provider in the first place. If they could have resolved it on their own, they probably half would. So, think about your clients’ business needs. Focus on what they want achieved and how your company can give them solutions they actually want. Translate that thinking into actual or fact-based examples or case-scenarios. A good story with a real result can rival fairy-tales.

3. Marketing Strategies

Marketing Strategies and Ideas for Professional Service-based Firms

Marketing Strategies and Ideas for Professional Service-based Firms

Marketing strategies you can implement that will add value to your company’s brand online:3

  • Market research
  • High performing website
  • Web analytics, Search Engine Optimisation (On-site and Off-site)
  • Social media, Blogging, Email marketing, Re-Marketing
  • Advertising in industry publications

4. Business Niche

Swimming in the sea together with the many other service providers, you really want to stand out as the real solution gun. You want to think about niche targeting and the areas of expertise you specialise in. In today’s world, you will need to be a specialist in some form of art or science. It will immediately set you apart from the competition.

5. Sponsorships, Establish Goodwill within the Wider Community

Get your business involved with your local community and industry. Contribute to industry journals, blog on your website, participate or sponsor local community events that resonates with your firm. It functions as a vehicle for your business to be engaged with the wider audience and it also allows your business to be out there. It could also be a great opportunity to team build together internally and with the wider community.

Professional services-based firms marketing strategies

Professional services-based firms marketing strategies

 

Other Related Reading

10 big mistakes professional service firms make with their online marketing

https://www.onerabbit.com.au/blog/2013/09/10-big-mistakes-professional-service-firms-make-with-their-online-marketing/

The essential ingredients of a B2B Digital Strategy

http://www.smartinsights.com/b2b-digital-marketing/b2b-strategy/digital-marketing-strategy-professional-service-firms/

 

References

  1. MindShare Consulting LLC. 2016. Five Myths of Professional Services Marketing. [ONLINE] Available at http://mindshareconsulting.com/five-myths-marketing/. [Accessed 23 September 2016].
  2. 2015. 10 Essential B2B Marketing Strategies to Grow Your Professional Services Firm. [ONLINE] Available at http://www.business2community.com/marketing/10-essential-b2b-marketing-strategies-grow-professional-services-firm-01188863#OuU1a4KMub3BgwW3.97. [Accessed 23 September 2016].

 


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Today is World Photography Day since August 2010, to celebrate photography. The aim is to inspire everyone to share their world through their photographs.

It falls on August 19th because on this day in 1839, the French Academy of Sciences shared with the world the daguerreotype photographic technique. It was the first of its kind.

Desketing celebrates World Photography Day with some interesting and fun facts about photography.

Photography Facts Part 1 | Infographics created with Venngage https://infograph.venngage.com/publish/3aa9a2c1-f5c9-428c-a5f4-dda5d11b79f1

Photography Facts Part 1 | Infographics created with Venngage https://infograph.venngage.com/publish/3aa9a2c1-f5c9-428c-a5f4-dda5d11b79f1

 

Photography Facts Part 2 | Infographics created with Venngage https://infograph.venngage.com/publish/3aa9a2c1-f5c9-428c-a5f4-dda5d11b79f1

Photography Facts Part 2 | Infographics created with Venngage https://infograph.venngage.com/publish/3aa9a2c1-f5c9-428c-a5f4-dda5d11b79f1

We hope you will be inspired to share some of your photographs. Happy World Photograph Day!

 

References

  1. FitnHit. 2016. World Photography Day 2016 Celebrations on August 19: Know Details Here. [ONLINE] Available at http://fitnhit.com/news/world-photography-day-2016-celebrations-on-august-19-know-details-here/87938/. Accessed [19 Aug 2016]

 


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Desketing recently helped design new advertisement for Ally Finance Group in the next edition of Belonging Early Years Journal. They are a Brisbane Mortgage Broker and Financial Services business, servicing local home loan clients since 2009. They have built their business in Brisbane on quality service and word of mouth. They find unique solutions to match your budget and your unique circumstances. Whether you’re buying your first home, your next home, re-financing your loan or securing an investment or commercial loan, Ally Finance Group can help you. They have over 30 Lenders and hundreds of products to choose from to find the loan that is right for you.  See more at: http://www.allyfg.com/#about-us-local-mortgage-broker


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Queensland Government has just announced from 1 July 2016 Queensland First Home Owners’ Grant will now be $20,000 (for housing valued at less than $750,000). Now is the perfect time to engage and capture the attention of first homebuyers throughout Queensland to buy into new development projects within the state.

To effectively do this, a strategic multichannel marketing plan needs to be in place which is targeted directly at engaging your customers across a mix of traditional and modern media channels.

At Desketing we’ll tailor property marketing solutions so your development achieves above and beyond your commercial objectives.  It’s time to take advantage of Queensland Government’s boosted Home Owners’ Grant and secure your piece of the action.


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Sanctuary at Calamvale is a stunning new property development in Brisbane’s south west, located in the suburb of Calamvale. Sanctuary at Calamvale features high quality, three bedroom townhomes designed for modern living. With premium kitchen appliances, stone benchtops, private terrace and courtyard and options for a carport or garage, an amazing opportunity you can’t miss.

Desketing had the pleasure of developing the marketing collateral and website which has just launched live. Check it out at www.sanctuaryatcalamvale.com.au . Brisbane’s property market is still booming, If you are looking for cutting edge marketing that is right on point call Desketing today on 07 3220 3962.


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