In my experience there isn’t a business out there that can’t be improved in some way, and the most common argument put forward by most owners as to why they don’t make those improvements is that they don’t have the time to work on them (personally I don’t believe you can ever afford not to improve your business, but that’s a discussion for another day!).
Well, now the phone isn’t ringing off the hook you’ve got more than enough time to set your mind to thinking about how your business could better serve your customers.
Go back to basics and think about what you could offer to make your customers’ lives easier, and how you could better deliver it; think about ways you can do things better internally; examine and understand where your profit is coming from and where some of it is disappearing to.
During this stage you may even identify things you can change that will help you in the immediate short-term and through this quiet period.
And remember, the work you do on this now will pay dividends when business picks up in the future – you’ll be in far better shape to tackle the future and ready to take full advantage as soon as the market starts to stir, and possibly release some pent-up demand.