Boost your summer bookings! A forum for the way forward in the hospitality industry

You are invited to join QLD’s top hospitality thinkers as they share compelling insights into running a successful venue. Our speakers will discuss how they navigated the turbulence of 2020 and the way forward as summer approaches.

The aim of this event is to learn from successful business owners and decision makers and inspire others to aim up and make the most out of the busy summer period.

Discussion topics:

• Strategies used to increase bookings
• Overcoming setbacks within the industry
• Setting your business apart from competitors
• Marketing strategies used to connect with customers

Who should come?

• Hospitality business owners/managers/events staff
• Looking to expand and grow their business
• Looking to sell their hospitality business
• Looking to franchise their hospitality business.

If you want to gain the knowledge and insights from this event, as well as make genuine, long-lasting business connections, register today! Look forward to seeing you there.

Email Marketing: 7 Tips to Improve Your Response Rate

Is there anything more disappointing than putting in a ton of effort into your email marketing campaign only for it to receive a poor open rate?

Don’t let that happen again.

Register to attend this event and have the support of other business professionals behind you. We’ll give you tips and discuss how your business specifically can generate higher open and click-through-rates in your future email marketing campaigns.

Join our panel of business professionals from all backgrounds as we discuss how to implement effective email marketing practices aimed at generating stronger response rates. We’ll look at current best practices, key influential factors and what you can do TODAY to improve your existing email marketing campaigns.

Learn how to:

• Understand current best practices for email marketing

• Audit and improve your current email marketing

• Improve your email open rate, CTR, impact and memorability

• Understand the key factors that influence your response rates

• Track the performance of your email marketing campaigns

• Create and target specific segments and
  
• Implement retargeting strategies

Perfect for: 

• Business owners/ directors and managers looking to level up their email marketing
• Marketing professionals wanting to keep up to date with email marketing best practices
• Business professionals looking to connect and make referrals

If you want to gain the knowledge and insights from this event, as well as make genuine, long-lasting business connections, register today! Look forward to seeing you there.

SEO 2021 Checklist: How to Rank Higher in Search Results

Search engine optimisation (SEO) is essential to ensuring your business isn’t just found when searching online, but it appears ahead of your competitors. Think of all your potential customers who are choosing a different business purely because they ranked higher.

This is happening right now.

Have you audited your current SEO? Do you have a plan for how you will improve your SEO? Do you know what Google’s current algorithm looks for regarding SEO?

Join our panel of experts as we discuss how to implement effective SEO practices so that your business is on the fast train to ranking higher. We’ll look at current best practices according to Google as well as industry experts, how to avoid common mistakes and what you can do TODAY to improve your existing SEO.

Learn how to:

• Create an SEO plan

• Edit and improve meta data in your website backend

• Avoid common SEO mistakes and identify correct SEO practices

• Understand how Google’s algorithms monitor SEO and influence search results

• Effectively create relevant backlinks, on-page links and learn how blogs and content contribute to effective SEO

Who should attend?

• Business owners/ directors and managers wanting to learn how to improve their SEO
• Marketing professionals wanting to keep up to date with their SEO knowledge and practices
• Business professionals looking to connect and make referrals

If you want to gain the knowledge and insights from this event, as well as make genuine, long-lasting business connections, register now!

Crisis Averted! How to Communicate in a Crisis

Discover the Automation Tools & Techniques to Streamline Your Business

Automation for your business offers the benefits to schedule repeatable tasks so that you don’t have to do it manually. With automation, you can streamline your business processes, ensure consistent results every time, and free up your employees to do more interesting tasks.

Thanks to a range of online tools, automation is accessible for all businesses and is now easier than ever. Join our event and listen to our experts to get practical advice on how to implement automation in your business.

Learn how to:

• Streamline business processes
• Tools & techniques to create automated nurture, lead, retention workflow strategies
• How to utilise CRM software to automate internal workflows and improve business efficiency
• Automation software recommendations

If you want to gain the knowledge and insights from this event, register today!