Are you one of the independent pharmacies that drop prices in the hope of attracting more customers? This may be a temporary way of boosting sales, but have you ever wondered what your business can really achieve with some long-term pharmacy marketing strategies?
Here are 7 innovative pharmacy marketing ideas that help you grow your independent pharmacy business and get more loyal customers.
#1. Be Your Customers’ Best Friend
Being your customers’ best mate doesn’t mean just fill and sell prescriptions. It means taking some extra time to talk to your patients about their medicines and satisfy their needs. One way of gaining repeat customers is by promoting a membership loyalty program, which not only enables you to understand the purchase habit and the needs of the patient but also allows you to promote a tailored promotion package to specific individuals and to increase their average spend.
#2. Engage With Customers Online and Offline
The ways of engaging with customers are not limited to face-to-face contact. Having a great website provides you with unlimited potential to understand and engage your customers. For example, having an engaging landing page and promoting your pharmacy through well-designed digital marketing campaigns will help you reach more people, gain new customers, and increase sales.
#3. Good Appearance Matters
Having a stress-free atmosphere and clean layout provides customers with a sense of trust and comfort, which are the basics of building a long-term relationship.The first thing that catches customers’ attention when they walk into your pharmacy is the signage design. Make sure the signage of pharmacy is not faded by age or sunlight and the design is up to date. Next, look at the way how you store your products, can it convey a message of the quality you provide?
#4. Provide Extras for Customers
Being more than just a pharmacy is another way to differentiate your business from other competitors. Partnering with local businesses for events and promotions is a great way to demonstrate your appreciation for the community and market your pharmacy. Furthermore, it provides the opportunity for you to grow your pharmacy business by reaching potential customers that are not aware of your business.
#5. Become An Expert in Your Field
Hosting educational events not only conveys your pharmaceutical specialty to customers but also shows that you are willing to take the social responsibility of sharing the correct knowledge with the public. Through delivering seminar topics like understanding common chronic diseases, you will be perceived as the expert in the field and further captures customers that are eager to solve the issue regarding the diseases.
#6. Make Some New Friends
Referrals from other healthcare professionals are a powerful pharmacy marketing tool and can help you acquire potential customers and further strengthen the brand image. It’s important to take the time to explain the services your pharmacy provides and build a good relationship with the healthcare professionals in your community. Remember, the referrals go both ways. Recommending a good GP or dentist to your patients demonstrates that you are well-connected and have the ability to solve their problems completely. The wider your networking web is, the bigger your pharmacy business can grow.
#7. Use the Power of Social Media
The importance of Social Media Marketing for a pharmacy cannot be overemphasized. People love to interact on social media, be sure to generate content that interests them, such as posting the latest promotion, health tips, and photos or videos of the events. The more delighted and engaged your customers are, the more brand loyal they will be.
Change is a part of any industry, and a pharmacy is no exception. In order to stand out, it’s vital that you remain open to changes. Be willing to challenge the status quo and ask questions like “how” and “what if”. Always keep in mind that visions are seldom achieved immediately. Progress needs time, and persistence is the key to success.