As brand authenticity and transparency become ever more important to a business’s success, we have seen a remarkable surge in social enterprise and ethically-charged brands. In this article, we discuss ethical marketing and take a look at how 3 Australian brands are working hard to make a difference.
Ethical marketing refers to the process by which companies market their goods and services by focusing not only on how their products benefit customers, but also how they benefit socially responsible or environmental causes.
Social enterprises are businesses that sell products and services to intentionally tackle social problems, such as improving communities, providing access to employment and training, or helping the environment.
From a marketing standpoint, these ethical and social enterprise brands not only communicate the benefits of the product or service they are offering, but also communicate how they are contributing to improving society.
The following examples show the principles of ethical marketing in action, as well as why championing good causes is so effective for today’s brands.
#1 – Trademutt
TradeMutt is a social impact workwear that produce funky, eye catching workwear designed to start conversations about mental health among the blue collar community – helping make an invisible issue impossible to ignore.
Through the sale of their products, they help fund free and unlimited professional mental health support for tradies, truckies and blue collar workers.
Thankyou produces a range of fast moving consumer goods. After expenses, Thankyou distributes funds to life-changing food, water and health and sanitation programs around the world.
#3 – Who Gives a Crap
Who Gives a Crap make all of their products with environmentally friendly materials and donate 50% of profits to help build toilets for those in need.
Join Networking Connexions for an exclusive networking event focused on community building and engagement.
During this networking event, you’ll have the opportunity to learn key insights and strategies for successful community building and tactics for driving engagement.
Special Guests: Edward Ross & Daniel Allen
Ed and Dan are co-founders of Trademutt – a booming workwear brand with a conscience. Building a huge following through their conversations around mental health – These guys have a wealth of knowledge about starting conversations and engaging with their audience.
Tune in to hear their insights into audience building and the secrets to reaching and engaging with your target market.