Millers Grove is a premier residential development comprising 28 two-storey terrace homes located in the coveted suburb of Eight Mile Plains. Diligent Development, a long-term client of our agency, entrusted us with the branding, marketing, and digital design of this luxurious residential project. Our comprehensive services included creating the website, brochure, 3D render, floorplans, branding, and marketing strategy, as well as organizing aerial shots, photography, and social media management.
Our Think Process
We conducted in-depth research on the development and the market to create a charming and sophisticated brand that appeals to those seeking a spacious and modern sanctuary. Our design approach focused on creating a luxurious and sophisticated interior colour palette, sleek modern designs, and a strong connection to open spaces and greenery. We identified the development’s strengths, including the modern design of the terrace homes, the beautiful natural backdrop, and its accessibility to schools, amenities, and main roads.
Our presales marketing approach aimed to convey the lifestyle benefits of the homes and their surroundings. We developed a brand identity for Millers Grove that celebrates its strong connection between open space and greenery while boasting a truly unique and modern design. We highlighted the modern design of the terrace homes, the beautiful natural backdrop, and the accessibility to schools, amenities, and main roads. Our marketing materials included brochures, flyers, signage, email marketing, and social media management.
An Innovative Solution
We created a website landing page aimed at conveying all the benefits of the terrace homes by showcasing the area, amenities, and internal and external design. We used high-quality 3D renders, a map with key locations nearby, and a client-supplied video exploring the interior of one of the completed homes. We also included lifestyle imagery to help potential buyers visualize themselves in their new home. Our comprehensive digital design services allowed us to provide a seamless user experience for potential buyers, and our presales strategy helped to achieve an impressive sale-out success within a short period of time.
Overall, our partnership with Diligent Development for the Millers Grove project allowed us to showcase our expertise in branding, marketing, and digital design. The results of our presales strategy and the success of the project are a testament to the hard work and innovative solutions we provided.