Our Think Process
Linkview Rise is located 10km North of Coomera and is part of the Ormeau growth corridor – halfway between Brisbane and Gold Coast. This development is surrounded by family-friendly natural spaces to explore, such as parks, bushland and small creeks.
The area and competitors were looked into extensively, including SWOT analysis, market research, REA suburb search and locality research. This is a part of Stage 1 Soft Launch, including the development of key marketing materials to begin reaching out to targeted interested home buyers.
An Innovative Solution
While a considerable distance from the Brisbane CBD, the development’s immediate access to the M1 motorway was a key point to emphasise through our marketing – representing the opportunity to go from doorstep to destination in minutes.
Focusing on the region’s unique lifestyle benefits and high level of attractive amenities, we developed a strong buyer persona and lifestyle surrounding this development.