Family Podiatry Centre is a trusted provider of podiatry services, catering to a wide range of foot health issues. As their web development agency, our task was to redesign their website and create a refreshed, modern look that would help them better connect with their target audience.
Our Think Process
Our team conducted an extensive analysis of the client’s business goals and website performance. We looked at their website’s user experience, visual design, and content strategy to identify areas for improvement. Our primary goal was to create a website that was easy to use, informative, and visually engaging.
We worked with the client to create a customised design that would align with their branding and visual identity. We focused on creating a fresh, modern look that would help the site stand out from competitors. We incorporated a more natural colour palette and replaced medical images with branded icons, which gave the site a more inviting feel.
We also streamlined the site’s layout to make it more user-friendly. We made it easy for users to navigate the site by organising information into clear, concise sections. We also highlighted important information, such as contact details and booking options, in prominent locations throughout the site.
An Innovative Solution
To make the site more engaging, we added custom illustrations and images that showcased families of all ages. We wanted to highlight the client’s family-oriented approach to podiatry care, and these images helped us achieve that. We also added a new “Our Team” page, which features the staff members and their qualifications, making it easy for users to book appointments with specific team members.
The result was a fully redesigned website that not only looks great but also delivers an improved user experience. The refreshed site has helped Family Podiatry Centre better connect with their target audience, resulting in increased traffic and a higher conversion rate.
In addition to the website redesign, we also created new business cards for the client and developed a comprehensive marketing strategy that included social media and email marketing. Overall, we are proud to have helped Family Podiatry Centre elevate their online presence and connect with more patients.