Entries by Lisa Lu

5 Tips to Buff Up your Email Marketing Campaigns

  The Beauty of Email Marketing Email marketing is a key tactic in most marketing plans because it works. It also has a larger reach compared to social media channels.1,5 You may not have a Twitter or Instagram account, but chances are quite high you have an email account – unless you absolutely do not have an […]

Why You Should SEO

Why SEO? If I was an accountant, I would tell you SEO is a business expense. Now, If I swop on my Digital Marketer hat, I would tell you, SEO is really an investment, an asset and not an expense. It is the smart and logical thing to do in this day and age, considering […]

Marketing Strategies for Professional Services-based Firms

How would you market your business if you don’t sell tangible or physical products? In this week’s 3-minute read, we share some tips, to set you thinking about the direction and concepts you want to consider when coming up with marketing plans for your professional services-based business.   1. Business Position, Target Markets, Business Solutions To […]

Why Customer Experience (CX) Matters

Customer experience or CX has always been central to building a brand and the business. The increasing prevalence of digital, mobile and ease of information accessibility has altered this landscape. It has influenced how we develop, manage and monitor CX. This landscape shift was significant enough, to spur big agency Saatchi & Saatchi to acquire […]

World Photography Day

Today is World Photography Day since August 2010, to celebrate photography. The aim is to inspire everyone to share their world through their photographs. It falls on August 19th because on this day in 1839, the French Academy of Sciences shared with the world the daguerreotype photographic technique. It was the first of its kind. Desketing celebrates World Photography Day […]

Traditional Marketing, meet Digital Marketing

This week we look at traditional marketing and digital marketing. This 5-minute read won’t be the final word, but you will have enough to think about what is best for your business. Traditional or digital? You’re thinking of marketing your company’s products and services. Like every other company, you feel you need and want a […]

Mobile Marketing for Small Medium Businesses

What is Mobile Marketing? Mobile marketing in its simplest definition is “marketing on or with a mobile device, such as a smart phone”.1 This week we take a 8-minute glimpse into mobile, its growth, marketing through mobile, and if you should embrace it. We will also share some tips on how you can get into […]

eCommerce with Facebook Messenger for Business

Online marketers are always looking out to remain relevant and engaged with consumers. We are constantly exploring new ways for better reach, further engagement with consumers amidst market volatility and industry changes. This week, we look at Facebook Messenger for Business and how it can be a useful part of your business strategy.   E-commerce […]